Privacy Policy for Dutch-Way Farm Market

Last Updated: February 11, 2026

1. Introduction

At Dutch-Way Farm Market (and our corporate entity, Dutchman’s Country Market, Inc.), we are committed to protecting the privacy of our customers. This policy describes how we collect, use, and share your personal information when you visit our website (www.dutchwayfarmmarket.com) or participate in our rewards program.

2. Information We Collect

We collect several types of information from and about our users:

  • Personal Information: This includes your name, email address, phone number, and mailing address when you sign up for our weekly ad emails, join our loyalty program, or contact us.
  • Transaction Data: When you make a purchase, we collect details about the transaction, including items purchased and total spend.
  • Usage Data: We automatically collect data about your interactions with our website, such as your IP address, browser type, and pages visited.

3. Our Third-Party Service Providers

To provide the best shopping experience, we partner with specialized service providers who process your data on our behalf:

  • AppCard (Loyalty & Rewards): We use AppCard to power our digital rewards program. When you register for an account or provide your phone number at checkout, AppCard collects transaction-level data to provide you with personalized coupons and rewards.
    • Data Collected: Purchase history, store visit frequency, and lifestyle preferences.
    • Privacy Link: AppCard Privacy Policy
  • Clover / Payeezy (Secure Payments): We use Payeezy (powered by Clover/Fiserv) for secure credit card processing in our online store. Dutch-Way Farm Market does not store your full credit card number. All payment information is handled through Clover’s secure, PCI-compliant infrastructure.
  • Google Tag Manager (GTM): We use GTM to manage website tracking and analytics tools. This helps us understand how our website is used so we can improve the experience for our customers.
  • Email & SMS Marketing: We send bulk emails (such as our Weekly Ad) and SMS alerts to customers who have opted in. These communications are delivered via third-party platforms that store your contact information for the sole purpose of sending our messages.

4. Your Choices & Opt-Outs

  • Marketing Emails: You may opt out of our email list at any time by clicking the “Unsubscribe” link at the bottom of any email.
  • SMS Marketing: To stop receiving text alerts, reply “STOP” to any of our messages.
  • Loyalty Program: To manage your rewards data or request account deletion, contact us through our website or visit one of our store locations.
  • Cookies: You can adjust your browser settings to refuse cookies, though some website features (like our Online Market) may not function correctly.

5. Changes to this Privacy Policy

We reserve the right to update this policy at any time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top. We recommend you check this page periodically for any changes.

6. Contact Information

If you have questions about this Privacy Policy or how your data is handled, please contact us through our Contact Us page or at one of our main locations:

  • Gap Location: 365 Route 41, Gap, PA 17527
  • Myerstown Location: 649 East Lincoln Avenue, Myerstown, PA 17067
  • Schaefferstown Location: 2495 Stiegel Pike, Schaefferstown, PA 17088
  • Ephrata Location: 1125 S State Street, Ephrata, PA 17522